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The 60-Point Google Ads Audit Checklist

Built from 18 years of hands-on PPC management. Every point mirrors a check our audit engine actually runs on live accounts — no invented points, no padding.

Tracking & conversions · 18 points Search terms, budgets & bidding · 21 points Ads, Quality Score & landing pages · 19 points

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Plus a short 4-email course on using it — one pass at a time, practitioner to practitioner.

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Written by Maria — PPC manager for 18 years, founder of Campaign Owl.