The PPC operations platform — audits, daily tasks, performance, and client comms in one place. Campaign Owl watches your Google Ads accounts 24/7, runs your daily optimisation rota, and writes your client updates for you. Built by a PPC specialist with 18 years experience.
The average Google Ads account wastes 20–30% of its budget on irrelevant search terms, poor-performing keywords, and broken landing pages.
Agencies managing multiple accounts can't manually audit every campaign every week. Problems go unnoticed for months, quietly draining budget.
Duplicate conversions, missing tracking, inflated ROAS — you're making decisions on bad data and don't even know it.
Campaign Owl continuously audits your Google Ads accounts, surfaces exactly what's wrong, and tells you exactly how to fix it — then turns any finding into a tracked task in one click.
Built by a PPC specialist with 18 years of hands-on experience managing millions in ad spend. Audits, daily tasks, performance investigations and client comms — every part is grounded in how agencies actually run PPC, day to day.
The first PPC management tool with a native MCP server. Connect Claude (Desktop, claude.ai or Claude Code) to your Campaign Owl workspace and ask in plain English: "which accounts have critical findings?", "how did spend trend this month?", "any anomalies this week?" — answered from your real, synced, validated account data. Strictly read-only, workspace-scoped API keys, and your Google Ads credentials never leave our servers.
60+ automated checks across tracking, budgets, keywords, ads, bidding, and landing pages. Every finding gets a 0–100 severity score and an estimated monthly £ at risk — so you triage by impact, not just category. Bulk dismiss, search, filter, and convert any finding into a tracked task in one click.
30+ standard PPC tasks (SQR, bid adjustments, budget pacing, ad refreshes) tracked across every account on the right cadence. Replaces your spreadsheet-and-notebook routine.
Assign each account to specific weekdays. Drag-and-drop priority order. Different days for different client portfolios. Spot unmanaged accounts at a glance.
Every task completion logged with notes and timestamps. Filter by date and account, export to CSV — ready to send to clients showing exactly what was done and why.
Spots wasted spend on irrelevant queries. Classifies search terms by intent (transactional, brand, competitor, informational) and lets you add negatives in bulk.
Flags campaigns over or under budget pace, lost impression share, and spend anomalies before they drain your monthly budget.
Every morning, each account is compared against its own typical day — same weekday, trailing 8 weeks. Spend spikes and collapses, conversions gone quiet, ads that stopped serving: one digest email before your first coffee, and only when something actually moved. Small accounts and normal wobble are filtered out, so an alert always means something.
Real-user Chrome speed data on your ad landing pages — plus above-fold CTA detection, form-friction checks, trust-signal scans, and vague-CTA flags. Catches conversion killers that PageSpeed alone misses.
Dual-layer tracking audit: auto-tagging, primary conversions, Smart Bidding readiness, and GA4 linking checked on every account audit. Upload your GTM container for a deep-dive — Conversion Linker, trigger wiring, duplicate firing, and cross-reference with your live Google Ads conversion IDs. Missing tracking? Pick your key conversions and Campaign Owl generates a ready-to-import GTM container — tags, triggers, and Google Ads conversions wired in — for you to import and publish yourself.
Click the score ring to see a 90-day history chart with grade bands and finding-event markers. Every audit also surfaces a run-over-run diff: how many findings opened, how many resolved, how many persist — so you see trajectory, not just snapshots. Plus a within-workspace benchmark: "+5 pts above your ecommerce accounts avg".
One glance, four fixed periods — Today, Yesterday, Last 7 days, Last 30 days. Plus a "Biggest movers" section flagging accounts whose 7-day spend or conversions swung sharply vs the prior week. Sortable per-account table grouped by parent MCC.
Answers the "why are conversions down?" call. Compares last 7/14/30/90 days vs prior period and last year, finds your best-ever month, and surfaces what's changed since (paused campaigns, bid strategies, budgets) — including the full Google Ads change history with field-level detail.
Where to grow next, per account. Campaign Owl flags converting campaigns losing impression share to budget (scale up, with a headroom estimate) and those losing it to Ad Rank (fix Quality Score, bids and assets — step by step). Internal guidance, in the account's own currency.
Pick your industry, tick the services you offer, set a budget — and get a complete Google Ads account. 15 industries, 87 service templates, Search, Shopping, Display and PMax campaigns. Smart budget tiers control structure. Downloads as formatted Excel or CSV zip for direct Google Ads Editor import.
Every AI call logged with token counts and cost. Per-tier monthly caps stop runaway power-users. Live spend dashboard at /settings/usage. Search term classification on Haiku for ~10× lower cost than Sonnet — same quality.
Answer any client question in a paste-ready email, backed by live account data and change history — never invented numbers. Six question types: what's changed this month, why conversions are down, why clicks/impressions dropped, why CPC has risen, and what competitors are doing (from your Auction Insights). Pick the tone — standard, reassuring, or celebratory — and the period; it opens with the client's first name and signs off with yours.
After a bid-strategy change, Campaign Owl suppresses further bid suggestions for 28 days while smart bidding recalibrates. No more piling change on top of change before Google has had time to learn.
Agency tier and above: replace Campaign Owl branding with your own logo, colours, and company name on PDF reports and client emails.
Start managing a client before they've granted Google Ads access. Add accounts manually to track tasks, notes, budgets and planner weekdays. When they connect later, everything auto-links — zero data lost.
Agency dashboard answering "what's the most urgent thing across all 47 of my accounts?". Every open finding ranked by 0–100 severity (combines tier, monthly £ at risk, age, blast radius). Top 50 in one table — severity, tier, finding, account, £/mo — click any row to jump straight to that finding.
One-click public share link for any audit. Send a URL, the client sees a clean read-only report (white-label aware if you've branded). No login, no signup, no PDF attachment. Revoke or regenerate any time — tokens 404 the moment you revoke.
Manage multiple client accounts from one dashboard. Health scores, client-ready reporting, and a Build Advisor for structuring new client campaigns from scratch.
You run ads for your own business and don't want to waste money. Campaign Owl tells you what's wrong in plain English and helps you fix it with one click.
Connect your Google Ads account and get your first health score in under 60 seconds. 45+ AI-powered checks. 14-day free trial.
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