Comparison

Campaign Owl vs Adalysis

Facts checked on 27 August 2026 from each company's public site. If something's out of date, tell me and I'll fix it.

Adalysis is an audit-first PPC tool with letter grades, 100+ prebuilt alerts and a free Google Ads audit report before you sign up. Campaign Owl shares the audit-first DNA — severity-scored findings with the monthly £ at risk — and adds the operations layer around it: tasks, client comms, tracking setup and an account builder. Here's the comparison.

	Adalysis	Campaign Owl
Pricing	From about $99/month; higher plans by spend and users (check current pricing)	Starter £149 · Pro £299 · Agency £499 · Enterprise £799 per month (+VAT), by number of accounts
Free trial	14 days, no card	14 days, no card needed to start; card by day 7 to continue
Free tier / try before signup	Free Google Ads audit report before signup	Free instant audit of any account, no sign-up
Microsoft Ads	Yes — Google and Microsoft Ads	No — Google Ads only
White-label client output	Not a core feature (check current plan details)	Yes — white-label reports and emails on Pro and above
Campaign building	No	Yes — AI Account Builder exports a full build for Google Ads Editor
Recurring task management	Alerts and audit to-dos; not a recurring per-account rota	Yes — recurring task rota across every account, with a client-facing activity report
Client communication	No	Yes — Client Comms writes the "why did X change?" reply from the account data; performance report as a shareable link
Tracking / tag setup	Audit checks on conversion tracking; no GTM setup	Yes — tracking health grid, site scanner, GTM container generator and setup wizard
Bid & target management	Bid tools and forecasting; alerts on bid strategy issues	Bid Pilot — tCPA/tROAS recommendations on a 21-day cadence with an outcome ledger (recommendations only; nothing is changed for you)
AI	Limited	Read-only Copilot over your data; MCP server for Claude
Company	UK-founded · onboarding sessions included in plans	UK · founded by a working PPC manager, 18 years in Google Ads

Pick Adalysis if…

• You want daily automated audits with a huge library of alerts you can customise.
• You need Microsoft Ads covered.
• Audit depth is the whole job and you already have your own reporting and task system.

Pick Campaign Owl if…

• You want the audit to turn into a plan: findings become tasks on a rota, with a client-safe report at the end.
• Your clients ask "why?" and you want the answer drafted from the data.
• Tracking setup and new account builds are part of what you sell.
• You want every finding priced in £ per month so triage is by money, not by category.

Both tools offer a trial with no card, so the honest advice is: run the same account through both for a fortnight and see which one changes what you do on a Monday morning.

Adalysis is a trademark of its owner. This page describes their publicly listed features and pricing as of 27 August 2026 for comparison; it is not endorsed by them.