Comparison

Campaign Owl vs Adalysis

Facts checked on 27 August 2026 from each company's public site; pricing rechecked on 1 October 2026 from public listings. If something's out of date, tell me and I'll fix it.

Adalysis is an audit-first PPC tool with letter grades, 100+ prebuilt alerts and a free Google Ads audit report before you sign up. Campaign Owl shares the audit-first DNA — severity-scored findings with the monthly £ at risk — and adds the operations layer around it: tasks, client comms, tracking setup and an account builder. Here's the comparison.

	Adalysis	Campaign Owl
Pricing	Priced by monthly ad spend, with unlimited accounts and users. From about $149/month up to $50k spend; about $296/month at $250k (check their site for current pricing)	Starter £79 · Pro £149 · Agency £199 · Enterprise £349 per month (+VAT), by number of accounts
Free trial	14 days, no card	14 days, no card needed to start; card by day 7 to continue
Free tier / try before signup	Free Google Ads audit report before signup	Free instant audit of any account, no sign-up
Microsoft Ads	Yes — Google and Microsoft Ads	No — Google Ads only
White-label client output	Not a core feature (check current plan details)	Yes — white-label reports and emails on Pro and above
Campaign building	No	Yes — AI Account Builder exports a full build for Google Ads Editor
Recurring task management	Alerts and audit to-dos; not a recurring per-account rota	Yes — recurring task rota across every account, with a client-facing activity report
Client communication	No	Yes — Client Comms writes the "why did X change?" reply from the account data; performance report as a shareable link
Tracking / tag setup	Audit checks on conversion tracking; no GTM setup	Yes — tracking health grid, site scanner, GTM container generator and setup wizard
Bid & target management	Bid tools and forecasting; alerts on bid strategy issues	Bid Pilot — tCPA/tROAS recommendations on a 21-day cadence with an outcome ledger (recommendations only; nothing is changed for you)
AI	Limited	Read-only Copilot over your data; MCP server for Claude
Company	UK-founded · onboarding sessions included in plans	UK · founded by a working PPC manager, 18 years in Google Ads

Pick Adalysis if…

• You want daily automated audits with a huge library of alerts you can customise.
• You need Microsoft Ads covered.
• Audit depth is the whole job and you already have your own reporting and task system.

Pick Campaign Owl if…

• You want the audit to turn into a plan: findings become tasks on a rota, with a client-safe report at the end.
• Your clients ask "why?" and you want the answer drafted from the data.
• Tracking setup and new account builds are part of what you sell.
• You want every finding priced in £ per month so triage is by money, not by category.

Both tools offer a trial with no card, so the honest advice is: run the same account through both for a fortnight and see which one changes what you do on a Monday morning.

Adalysis is a trademark of its owner. This page describes their publicly listed features and pricing as of 27 August 2026 for comparison; it is not endorsed by them.